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When establishing an online store, several key considerations warrant attention.

You will learn everything about product selection, platform, administration, and marketing.
1 September 2026 by
When establishing an online store, several key considerations warrant attention.

Are you considering starting a webshop? That's an exciting step and a fantastic opportunity to market your products online. It's essential to make the right decisions from the start, and that begins with answering the question: 'where to start a webshop?'

What does a webshop do?

A webshop is more than just an online catalogue of products. It's your digital store, open 24/7 and accessible to customers from all over the world. A well-structured webshop offers a seamless shopping experience for your customers, from product search to checkout.

In which product/sector should you start a webshop?

Choosing your product or sector is a crucial first decision. Think about your passions and use your knowledge and experience. Also, ensure there is a demand for your product. Conduct market research, look at trends, and analyse your competition.

According to eShopworld , the most popular online product categories in the Netherlands are fashion, electronics, and toys.

Which platform should I choose for my webshop?

Choosing the right platform for your webshop is a decisive factor for your success. Many e-commerce platforms are available, such as WooCommerce, Shopify, and Magento. But Booqdoo is an all-in-one platform that also manages your online appointments, your website, and your accounting. No need to cobble together separate tools.

How do I manage my online administration?

Running a webshop also means you need to keep records. Booqdoo also helps you automate your processes, from invoicing to inventory management.

Do I need a VAT number?

If you sell goods or services through your webshop, you must pay VAT and are legally obliged to have a VAT number. More information can be found on the Dutch tax authorities' website.

How do I attract customers to my webshop?

Attracting customers to your webshop is completely different from getting customers in a physical store. Consider SEO, social media, content marketing, email marketing, and paid advertisements to increase your webshop's visibility.

Where To Start With An Online Store: The Ultimate Guide
Learn how to seamlessly set up an e-commerce store in your niche with Booqdoo.